Fair, Isaac & Company

Global Financial Services

Fair Isaac Corporation (NYSE: FIC) is the leading provider of decision management solutions powered by advanced analytics. Fair Isaac solutions make mission critical business decisions that are more precise, consistent and agile. Thousands of companies in more than 60 countries use Fair Isaac technology to acquire customers more efficiently, increase customer value and retention, reduce fraud and credit losses, lower operating costs and enter new markets more profitably.

Incandescent was selected by Fair, Isaac to assist in providing comprehensive customer acquisition database services to their financial services clients. Incandescent assisted with the conceptualization, design and development of a scalable, performance-oriented relational marketing solution that provides financial clients with a comprehensive picture of prospects sourced from credit bureau and cross-product information. This solution dramatically improved the functionality, flexibility, and speed to market of services provided to financial clients for customer acquisition by Fair, Isaac.

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