Reader's Digest Association

Publication Marketing

The Reader's Digest Association, Inc. (RDA) is one of the world's preeminent publishers and direct marketers. With roots tracing back to 1922, their flagship publication, Reader's Digest, is the largest-selling magazine in the world. It appears in 48 editions and 19 languages and is sold in more than 60 countries. The company also reaches millions of readers through their special-interest magazines, books, audio books, music, and videos making RDA's global customer base among the worlds largest.

When RDA was in the process of developing and delivering their Marketing Systems Replacement (MSR) system, Incandescent Technologies, Inc. (ITI) was there to help. MSR is a customer data warehouse including facilities for householding, customer analytics, business intelligence reporting, and campaign management which leverages commercially available applications and technologies such as Oracle, Ab Initio, and Unica. With experience in implementing similar applications with similar technologies, ITI was uniquely positioned to provide wide-reaching support to this mission-critical project.

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